Our competitive advantages and market position

The power of leading brands

In line with our strategy to have the first or second-placed brand in our chosen categories, we have built a solid portfolio of leading brands over the years.

This was again reinforced in the 2017 Sunday Times Top Brands Awards. In the prestigious Grand Prix category, All Gold and KOO were among the top five favourite brands in South Africa. Tastic was voted the number 1 essential food brand for the second consecutive year, followed by Albany (number 2) and Fatti's & Moni's (number 5). KOO was also voted number 1 in the Ask Afrika Icon Brands Survey 2016/2017 (Awards and accolades).

“We find that,despite the pressures that consumers face in this economy,they tend to purchase brands and products that guarantee them consistency and value for money. Albany is one of those brands that is trusted to deliver on its promises.”

Pieter Spies, head of Tiger Brands Grains division, Sunday Times Top Brands survey, September 2017.

The common thread they
[All Gold Tomato Sauce,Crosse & Blackwell Mayonnaise and Mrs Ball’s Chutney – three Tiger Brands products in the top five in the condiments and sauces category] all enjoy is how long families have had them in their cupboards and on their tables.
Sunday Times Top Brands survey, September 2017.

Our brands also feature prominently in their categories:

  • TINNED FOODS
    No 1
    KOO
    No 3
    All Gold
    No 5
    Enterprise
  • ESSENTIAL FOODS
    No 1
    Tastic
    No 2
    Albany
    No 4
    Fatti’s & Moni’s
  • CONDIMENTS & SAUCES
    No 1
    All Gold Tomato Sauce
    No 2
    Crosse & Blackwell Mayonnaise
    No 4
     Mrs Ball’s Chutney
  • FRUIT JUICES No 4
    Oros
    No 6
    Halls
  • CEREALS
    No 3
    Jungle Oats
    No 6
    Morvite
    No 9
    Jungle Oatso Easy
  • CHILLED PROCESSED MEATS
    No 1
    Enterprise
    No 4
    Renown
    No 5
    Mielie-Kip
  • PERSONAL CARE
    No 5
    Ingram’s

2017 Sunday Times Top Brands Awards.