Tiger Brands

Our communities

Highlights

Challenge

Key indicators

	2017 Rm			2016 Rm		2015 Rm		2014 Rm
Total SED spend	35,0			23,0		24,2		24,0
Tiger Brands Foundation spend	23,9	*		19,0	*	15,3		22,4
Beneficiaries reached	104 215			100 977		118 443		107 000

* For the foundation’s financial year to end-February.

Our approach

We honour our responsibility to contribute to the welfare of our communities through our socio-economic development (SED) strategy.

To ensure this strategy is integrated into our business objectives and focused on real – and changing – community needs, we critically reviewed our past approach to corporate social investment (CSI) to determine our future actions, illustrated here. We also incorporated insights from the 2017 stakeholder survey.

Tiger Brands socio-economic development strategy: 2017 and beyond

	Where we’ve come from
	Over ten years of CSI Distributing food parcels Food donations
	What has guided us
	BBBEE codes of good practice for socio-economic development National Development Plan (NDP) UN Sustainable Development Goals (SDGs) – particularly no poverty, no hunger, good jobs and economic growth King IV

Our approach in action

While food security remains our overarching goal, our core SED programmes address the key goals of South Africa's national development plan (NDP) and UN Sustainable Development Goals.

Food and nutrition support programme

• We provide nutritionally balanced food parcels to the most in-need beneficiaries across South Africa through partnerships with food-focused NGOs and universities
• Through these partners, over 30 000 community members are reached monthly
• Supported communities include Soweto (Gauteng), Katlehong (Gauteng), Delmas (Mpumalanga), Plettenberg Bay (Western Cape), Stellenbosch (Western Cape), Ikageng (North West), Port Elizabeth (Eastern Cape), Potchefstroom (North West), Claremont (KwaZulu-Natal), Mohlakeng (Gauteng), Cape Town (Western Cape), Nwmitwa (Limpopo) and Braamfontein (Gauteng)
• Supported partners include four universities: Nelson Mandela University, Wits, Northwest University and University of the Western Cape.

CASE STUDY

University nutrition support programme

For thousands of students across South Africa, meals are a daily challenge. In response, Tiger Brands launched the university nutrition support programme in 2017, partnering with tertiary institutions to provide much-needed nutritional support to struggling students. In June 2017, the University of the Western Cape (UWC) became our fourth partner. Almost 80% of students at UWC depend on some form of financial assistance, and an estimated 1 500 students are unsure about where their daily meals will come from. These students may be living on campus, in nearby community housing or travelling in daily from surrounding communities. The Tiger Brands programme forms part of UWC's new student support centre, and will be driven by the leaders of the student representative council (SRC), who plan to augment our food parcels with student-led food gardens. Tiger Brands has committed to providing nutrient-dense and fortified student food hampers to hundreds of students at UWC, Wits, Nelson Mandela University and North-West University. We are also providing support to establish and maintain food gardens at all campuses.

Customer, stakeholder and brand initiatives

Tiger Brands implements customer and brand-aligned initiatives with a meaningful social impact, including ad hoc stakeholder support during crises:

Initiatives included support to fire victims in Hout Bay and the Western Cape disasters, as well as support for the patients of Life Esidimeni Hospitals during their relocation The Department of Agriculture, Forestry and Fisheries (DAFF) remains a supported government entity, as does the Nelson Mandela Children's Hospital (we contributed R5 million to the hospital's capital campaign) The successful roll out of the Spar "Home-cooked Happiness" campaign, through which 1 000 Wonderbags (non-electric portable slow cookers) were distributed to communities and schools across South Africa Collaborations with Albany and Status reached over 1 000 children through the "Sarmies for Smiles" campaign; and two entrepreneurs were trained and mentored in the Status "Hustle Den" promotion We continue to support the Shoprite Soup Kitchen initiative across the country.

Beneficiary capacity building

We focus on targeted community-based training in nutrition, food handling, health, food security and sustainability. Key initiatives during the year included:

In February 2017, we hosted all our NGO partners from across South Africa at the first annual Tiger Brands socio-economic development partner workshop. We shared our strategy for the next few years and, along with experts from different fields, engaged our partners in discussions and workshops on enterprise development, nutrition education, eco-friendly cooking, sustainable food gardening, and NGO sustainability and financial management We partnered with the Department of Basic Education and the Tiger Brands Foundation to advance nutrition education in selected schools. Through this partnership, nutrition education placemats were rolled out to 25 000 learners in schools across the country. In August 2017, this programme was expanded to include accredited food-handler training for in-school kitchen staff. In partnership with the Tiger Brands Foundation, 36 food handlers, four programme coordinators, three school officials and four district monitors completed accredited training.

Community and household food-garden initiative

	Through partnerships with Food and Trees for Africa and Wits Siyakhana initiative, we provide training, support and mentorship to establish sustainable community and household food gardens
	8 communities across South Africa participating in the Trees for Homes and Food for Homes programme 4 universities starting campus food gardens linked to their facilities 174 community members trained in permaculture food gardening 20 community educators trained about tree planting and climate change 500 fruit trees and 500 indigenous trees planted in Mohlakeng, with 80 shade and fruit trees planted across the eight community food gardens.

Community enterprise development

This pillar of our strategy provides training, support and mentorship to identify and establish viable community enterprises for food security and a green economy. Our partnership in enterprise development with the NGO Mosaic Community Development in Ikageng focuses on supporting Mosaic's community bakery, which creates jobs for the foster mothers of children who rely on Tiger Brands' monthly food parcels.

Employee volunteers

	We provide opportunities for our people to participate in social causes that are close to their hearts and in the communities in which they live and work. In the review period, these included:
	Santa’s Shoebox Campaign Donating toiletries to Life Esidimeni for the mental health patient relocation programme Clothing and blanket collections for Western Cape disaster victims Country-wide Mandela Day initiatives.

FY17 snapshot

In the review period, we committed 1,5% of net profit after tax, or R35 million, to community development, achieving several milestones:

• Over 78 000 high-quality, nutrient dense and fortified food packages distributed (FY16: 13 200)
• 38 000 beneficiaries reached monthly via the Tiger Brands food and nutrition support programme (FY16: 41 000)
• Over 10 000 beneficiaries in crisis supported through our CSI and employee volunteerism programmes
• 25 000 learners received nutrition education material
• 194 community members trained in food gardening and community education.

2017 investments	Provinces	Nature of support	R000
Food and nutrition support programme	Gauteng, Mpumalanga, Western Cape, KZN, Limpopo, Eastern Cape, North West	Food donations	25 543
Customer, stakeholder and brand CSI	All provinces	Food and supplies	6 726
Employee volunteerism	All provinces	Food and supplies	85
Beneficiary capacity building, household and community food garden initiative	All provinces	Capacity building, training, garden infrastructure and supplies	1 400
Site-specific community support	Western Cape	Training and supplies	1 760
Total			35 514

Commitments for FY18

In the year ahead, we plan to accelerate the move from philanthropy to sustainable community investment. While we will continue to provide food packages, nutrition support is now backed by greater focus on creating food-secure communities with better health through:

• Nutrition education, food-handling training, health training and food security
• Training and mentorship on establishing and maintaining household and community food gardens
• Training, support and mentorship in identifying and establishing viable community enterprises concentrating on food security and the green economy
• Establishing a Tigers For Good network of champions across sites and operations
• Tracking the impact of initiatives by implementing a robust monitoring and evaluation system, supported by appropriate NGO partner training.

Tiger Brands Foundation

The Tiger Brands Foundation was established in 2010 to enhance our community impact and assist a broader range of underprivileged people in South Africa. It is managed by an independent board of trustees which establishes the criteria and procedures governing resource allocation.

Through the foundation, we develop partnerships with disadvantaged communities with whom we interact most.

Our operating model

The foundation implemented the first in-school breakfast feeding programme in 2011 in partnership with the Department of Basic Education's national school nutrition programme (NSNP). From six primary schools in Alexandra, this has expanded to over 90 schools in all provinces, providing the essential breakfast meal to over 63 600 learners. To date, over 51 million breakfasts have been served to our country's most vulnerable learners.

The programme is funded by a "trickle dividend" equal to 30% of dividends received from the foundation's 5% shareholding in Tiger Brands.

Practically, the foundation will build the capabilities to support its objectives. These include effective monitoring and evaluation (primarily by formally assessing social return on investment, and disclosing results in FY18), developing packaged and replicable solutions, and enhancing the capacity of key staff.

Flagship: Breakfast programme

WE’VE COME A LONG WAY SINCE 2011

* Approximately 2011 - 2017

Enhancing capacity

The foundation introduced a food-handlers skills training programme accredited by the South African Qualifications Authority (SAQA) and welcomed by the Department of Basic Education. It was piloted in the Free State province with the support of the provincial education department, and aims to:

• Empower food handlers with appropriate knowledge about food preparation, safety and hygiene
• Extend the scope of SAQA-accredited training to give volunteer food handlers skills that will enhance their employability or opportunities for entrepreneurship after completing the nutrition programme
• Incorporate components of the national schools nutrition programme to ensure uniform food-preparation safety and hygiene standards.

Although food handlers are employed by the Department of Basic Education, they are paid a stipend by the foundation.

Commitments for FY18

• Given positive results from our public-private partnership model for in-school nutrition, we will expand this to more schools in South Africa
• We will continue to sponsor the first prize in the Department of Basic Education's annual NSNP awards for best school and best district. For the best school, this means R450 000 towards a school kitchen and adoption onto our in-school breakfast feeding programme for a minimum of three years. The best district will receive R80 000 towards equipment for the NSNP office
• Provide a stipend of R550 per month for food handlers
• The foundation will also donate at least four more school kitchens (for schools identified by the department) in FY18. Two of these will be built in partnership with a corporate funder.