Tiger Brands

Group profile

	Division			Category	Annual category value (Rm)		Tiger Brands value share %			Key Tiger Brands	Rank
				Baked goods	6 285		32				1
				Maize	3 712		13				2
	GRAINS			Rice	4 887		30				1
				Pasta	1 581		40				1
				Breakfast	1 082						1
	SNACKS			Sugar lines	4 685		38				1
	& TREAT
	PERSONAL CARE			Camphor cream and lotions	298		27				1
	GROCERIES			Beans	1 863		63				1
				Mayonnaise	1 808		50				1
				Peanut butter	1 456		40				1
				Tomato sauce	928		70				1
				Canned vegetables	742		59				1
				Jam	740		33				1
				Tomato products	555		22				1
				Chakalaka	494		87				1
	VALUE ADDED MEAT PRODUCTS			Canned processed meat	5 318		19				1
	BEVERAGES			Concentrates	2 632		23				1
				Sports drinks	1 151		35				2
	HOME CARE			Insecticides	1 392		49				1
				Sanitary cleaners	1 014		19				2
	BABY			Homogenised food	813		86				1
				Baby care	872		15				2
	Source: Nielsen.

In addition to our core South African business, we have operations in Nigeria and Cameroon. In recent years, we have built a sizeable exports business for our products throughout Africa.

Tiger Brands prides itself on being a world-class manufacturer and marketer of everyday branded goods. Our success is underpinned by the strength of these brands and continuous improvement initiatives. We support our core brands, backed by consumer and shopper research that provides comprehensive insights into our chosen categories and markets.

We also hold meaningful minority interests in associate companies:

• South Africa: JSE-listed Oceana Group Limited (42,1%) (fishing)
• Chile: Empresas Carozzí (24,4%) (FMCG)
• Nigeria: UAC Foods Limited (49,0%) (FMCG)
• Zimbabwe: Listed National Foods Holdings Limited (37,4%) (FMCG).