The group recognises that positive relationships with all key stakeholders are essential to its sustainability. For a business to perform optimally, people need to be keen to work for, buy from, supply to, invest in and partner with that business. Our ability to nurture and maintain positive stakeholder relationships is therefore a strategic priority.
Our consumers are our business.
We act with integrity in everything we do.
We have a passion for excellence.
We value our people and treat them with dignity.
We continue to reinvest in our society.
We actively create opportunities for stakeholders to interact with Tiger Brands. Direct employee interaction is facilitated through staff conferences and information is shared through various internal communication channels. We communicate with consumers, investors and other key stakeholders through our consumer help line, corporate and brand websites, social media channels, investor contact centre and through investor presentations, conferences and roadshows. We participate in various industry events, associations and governmental forums.
Key issues in 2015
Muted consumer demand
and intense pricing
Joint business planning initiatives with
customers to stimulate consumer demand
and optimise category growth
Maintain strong partnerships with
governments and developmental
agencies to support initiatives that
promote nutritional health and education,
and contribute to the development of
local communities and eradication of
The South African market has evolved rapidly over the years and is mature and concentrated in size. This has significant
implications for Tiger Brands in its quest to drive growth in the domestic market.
Retail markets in five stages
With a highly concentrated retail trade, powerful wholesale sector and fragmented general trade, understanding the needs of our customers and shoppers is paramount to achieving our strategic goals.
Tiger Brands has made good progress in key areas of our customer strategy:
Investment in handheld technology for operational intelligence and insights that drive growth and efficiencies at the point of
Field sales teams provide live data to support actions on-shelf availability, pricing and promotions
New apps being developed to speed up communication to retail stores and ensure the effective execution of shopper
Improving core customer skills through our customer academy
Optimised investment with customers in key categories
Our customer managers were rated first in South Africa for trade relationships by Objectivity Research
Joint business plans with all key retailers will drive the group’s growth strategy. Our customer strategy therefore considers key
retail trends, as shown below, and the needs of our customers to ensure strategy execution:
Building on our progress to date, we have identified the strategic priorities for the next five years that will optimise our
customers’ growth, as well as our own.