Tiger Brands - adding value to life

Our brands are household names and part of every South African’s daily life.

View enlarged Tiger Brands – adding value to life

Tiger Brands – adding value to life

Celebrating 75 years and even


Everyone has a KOO story – fond memories of getting together, simple gatherings with delicious KOO meals, or late-night studying with KOO beans on toast. We are celebrating 75 years of homegrown goodness with loyal KOO fans across South Africa.


Koo is a rainbow nation brand

Like our country, KOO is a rainbow brand for a rainbow nation – reflecting our diverse flavours and tastes from Die Bloukrans to Boksburg, Soweto to Sandton, Thaba ‘Nchu to Mafikeng, and Cape Town to Chatsworth.

Koo is a rainbow nation brand

Our legacy

Our legacy
From our humble beginnings as a “koöperasie” of farming families in 1940, today KOO is a brand all South Africans know, love and trust. The secret to our success – we are a business that began as a family, and a business that knows how to put family first. KOO’s earliest labels paid homage to the land that yields the bountiful, quality crops in every can, and made the KOO name synonymous with excellence.

The KOO heritage and iconic brand status was recognised by consumers who voted KOO South Africa’s number one iconic brand and the top brand in Sunday Times Top Brands Awards.

The new packaging design introduced in 2015 connects the brand and the product to the land, and conveys quality and freshness.

Continued brand investment
New koo community cook-off TV ad

The ad showcases our wide and versatile range of delicious products, sourced from established farms.

In-store promotions
In-store promotions

Great value for consumers through promotions and in-store activations

Digital promotions

We launched an exciting website in June 2015 to share the joy that KOO brings to our fans’ lives.

Social media

KOO’s daily presence on social media platforms keeps customers in touch, building a loyal fan base.

KOO collaborates with the Expresso show
KOO collaborates with the Expresso show

On 26 June 2015, KOO celebrated 75 years of heritage and excellence with our debut episode on the Expresso Morning Show on SABC 3.

75 years of even greater things to come

As a trusted partner in today’s world, we know very few people have time to cook for hours, so we offer sealed-in goodness with a range of products that can be used for breakfast, lunch, dinner, desserts, snacks and anything else our foodie fans can dream up!

Thank you South Africa for making us such a significant, trusted part of your lives. Here’s to another 75 years!



KOO performed exceptionally well in the 2015 annual brand awards, affirming its position in the hearts and minds of all South Africans:

  • Voted South Africa’s favourite brand in the Sunday Times Top Brands Awards 2015.
  • Koo baked beans won Most Iconic Brand in Ask Afrika Icon Brands 2015/2016.
  • Won overall favourite brand at the 2015 Kasi Star Brand Awards.
  • Won number one place as the KOOlest tinned food brand in the Sunday Times Generation Next Awards.