Our strategy

Tiger Brands is one of Africa’s largest, listed manufacturers of fast-moving consumer goods (FMCG). Our core business is manufacturing, marketing and distributing everyday branded food products to middle-income consumers.

We also distribute leading brands in the Home, Personal Care and Baby sectors.

  • Optimising our product portfolio
  • Responding to the growth in private label
  • Realising commercial opportunities in health and nutrition
  • Delivering growth through our innovation pipeline
  • Winning at the point of purchase
  • Driving growth in Africa
  • Realising opportunities for inorganic growth
  • Unlocking costs and cash
  • Fuelling growth through customer service excellence
  • Leveraging scale and increasing responsiveness to be ‘advantaged and agile’
  • Delivering digital optimisation
  • Building a diverse talent base to deliver our growth strategy
  • Developing leadership capability to inspire winning performance
  • Creating a great place to work to energise a consumer-obsessed agile team
  • Enabling consumers to improve their health and well-being
  • Improving the livelihoods of thousands of people
  • Significantly reducing our environmental footprint

WE NOURISH
AND NURTURE
MORE LIVES
EVERY DAY
We treat each
other with care
and respect
We deliver with
passion and
excellence
Safety and
quality are non-
negotiable for us
We embrace
diversity and
inclusivity
We act with integrity
and accountability
in all we do