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Tiger Brands Limited integrated annual report
2015 51
Stakeholder engagement
Managing our business sustainably means proactively and continually
engaging with key stakeholders to identify and address matters of mutual
interest. Key issues raised during the year are summarised on page 19.
The table below shows key stakeholders across the group and summarises the relevant interactions:
Tiger Brands’ commitment
Nature of engagement
Employees
An employer of choice that offers opportunities for
growth and fulfilment.
Tiger Brands complies with all relevant employment
regulations and is committed to protecting human rights.
❍❍
Regular communication of the group’s strategy and performance
❍❍
Regular intranet communication to inform employees of
significant events or developments
❍❍
Various forums at manufacturing units to address employment
equity, skills development and management issues
❍❍
Workplace culture programmes at manufacturing units to
facilitate improved employee relationships
❍❍
Tiger Stripes recognition awards
❍❍
Tiger Tales
quarterly magazine
❍❍
Annual employee climate survey
Consumers
Trustworthy, high-quality, leading brands that add value
to consumers’ lives.
The group complies with the Consumer Protection Act
and other relevant legislation and regulations relating to
consumers. We monitor trends in nutrition and conform
to international standards.
❍❍
Research surveys to capture consumer insights and gain
category understanding
❍❍
Regular communication with consumers through mobile and
website interfaces for each core brand
❍❍
In-house consumer services centre that addresses all consumer
complaints and queries
❍❍
Member of the Consumer Goods Council of South Africa
❍❍
Guideline daily amount (GDA) table informs consumers of the
nutritional content in Tiger Brands’ food products
Customers (retailers/wholesalers)
A high-performance, leading company that builds
valuable future growth.
❍❍
Regular communication on matters concerning partnerships for
category strategy, value chain efficiencies, transactional and
promotional activities
❍❍
Focus on cost efficiencies throughout the value chain to
effectively compete on value
❍❍
Customer structures aligned to ensure category expansion and
profitable growth
Community
A successful company that is part of and adds to the
wellbeing of the community.
A successful, stable and ethical company that
contributes to the economic growth of the communities
in which we operate.
❍❍
Preferential procurement policy (page 59)
❍❍
Enterprise development projects (page 59)
❍❍
CSI projects (page 60)
❍❍
Tiger Brands Foundation (page 61)
❍❍
Taxes paid timeously
❍❍
Industry participation through Business Leadership South Africa,
Business Against Crime, National Business Initiative, Consumer
Goods Council and other relevant industry chambers
❍❍
Adherence to B-BBEE Codes (page 58)