Tiger Brands Integrated Annual Report 2015

Tiger Brands Limited integrated annual report

2015 17

INTELLECTUAL CAPITAL

BRAND SUPPORT AND INNOVATION

We invest in research and consumer marketing for deep insight into the

changing needs of our consumers. We use our R&D capability and networks

to deliver the innovation that supports the equity of our brands.

FINANCIAL CAPITAL

The group is committed to delivering value

for all its stakeholders, including employees,

shareholders, governments and the communities

in which we operate.

SALES and MARKETING

Profitable growth through

leading brands and

geographic expansion

Real

earnings

growth ahead of GDP

CONSUMER AND

MARKET INSIGHT

INNOVATION

Consumer

marketing

Customer

marketing