64 / 202
60
Tiger Brands Limited integrated annual report
2015
Our communities
Corporate social investment (CSI)
Highlights 2015
❍❍
Invested R24 million (3% of net profit after tax) in various
socio-economic development initiatives.
Snapshots in 2015
❍❍
Funds raised through the Tiger Brands golf day (now in
its seventh year) were used to buy a 12-metre container
classroom for 45 learners at Elim Early Childhood
Development Centre in De Rust, Western Cape. The
classroom was painted, decorated and filled with books,
stationery and toys by employees of the Purity division
❍❍
The group’s school holiday food parcel project is
intended to address food insecurity by supplying
learners, food handlers and their families with basic food
supplies for the long school holidays in July and
December to ensure that learners do not return to school
malnourished. In June 2015, 120 employees distributed
12 000 food parcels to the needy. Employees from our
Western Cape facilities nominated schools from their
communities and contributed their time as part of the
distribution teams, encouraging and providing career
advice to learners. Another 12 000 food parcels were
distributed to schools in Mpumalanga, KwaZulu-Natal,
Limpopo and Free State
❍❍
For Mandela Day 2015, over 100 employees
volunteered their time in helping the elderly and
vulnerable children of Ebenezer Hannah Home in
Orange Farm, near Johannesburg. Activities covered all
the Mandela Day themes: food security, education and
literacy, shelter and infrastructure, and service
(volunteerism). The volunteers gave the home a much
needed makeover by refurbishing the study centre to
make it a more conducive environment for children to
study, repairing the roof and ceiling, and painting the
orphanage houses and playground equipment. They
also prepared food for the residents and planted
vegetables
❍❍
In a 22-year partnership with the Avril Elizabeth Home
for the Mentally and Physically Disabled, Tiger Brands
has contributed R7,5 million to date from the sale of
Elizabeth Anne and Purity toiletry products.
Our CSI approach is rooted in the belief that Tiger Brands
can add value to people’s lives – and is evidenced by our
investment in our surrounding communities. We believe that,
through socio-economic upliftment, we leave a sustainable
legacy, and help to weave a positive and constructive
social fabric in each country where we operate. Our focus
areas are food security, nutrition education, hygiene,
sanitation and heritage.
The group again committed over 3% of net profit after tax,
or R24 million, to community development in 2015,
achieving several milestones:
❍❍
12 million daily meals served in communities each year
with the help of Tiger Brands
❍❍
107 000 food parcels distributed every year
❍❍
over 43 000 learners reached via the Tiger Brands
nutrition education programme
❍❍
23 000 school holiday food parcels distributed to
learners.
Our CSI strategy is executed through established policies
and procedures, overseen by the social, ethics and
transformation committee. We regularly review beneficiary
organisations to ensure the most effective impact on our
communities.
2015 CSI spending breakdown
Project type
Geographical presence
Impact
Donation
(R000)
NGOs providing social support
to communities
Gauteng, Western Cape, Eastern Cape,
KwaZulu-Natal and Mpumalanga
Food provision and
cash donation
17 293
Cause-related marketing
Gauteng
Cash donation
730
Nutrition education
Gauteng, Eastern Cape and Mpumalanga
Food provision
500
School holiday food parcel
distribution
Gauteng, Western Cape, Eastern Cape, KwaZulu-
Natal, Mpumalanga and North West
Food provision
5 140
Humanitarian support/ad hoc
donations
All provinces
Food provision and
cash donation
509
Total
24 172