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Tiger Brands Limited integrated annual report
2015 7
Continued brand investment
New koo community
cook-off TV ad
The ad showcases our wide and
versatile range of delicious products,
sourced from established farms.
In-store promotions
Great value for consumers through
promotions and in-store activations.
Digital promotions
We launched an exciting website in June 2015 to share the joy that KOO
brings to our fans’ lives.
Social media
KOO’s daily presence on social media platforms keeps customers in touch,
building a loyal fan base.
KOO collaborates with the
Expresso show
On 26 June 2015, KOO
celebrated 75 years of heritage
and excellence with our debut
episode on the Expresso
Morning Show on SABC 3.
75 years of even greater things to come
As a trusted partner in today’s world, we know very few people have time
to cook for hours, so we offer sealed-in goodness with a range of products
that can be used for breakfast, lunch, dinner, desserts, snacks and anything
else our foodie fans can dream up!
Thank you South Africa for making us such a significant, trusted part of your
lives. Here’s to another 75 years!
KOO A MULTI-AWARD
WINNING BRAND
KOO performed exceptionally well in the
2015 annual brand awards, affirming
its position in the hearts and minds of all
South Africans:
❍
Voted South Africa’s favourite brand
in the
Sunday Times
Top Brands
Awards 2015.
❍
Koo baked beans won Most Iconic
Brand in Ask Afrika Icon Brands
2015/2016.
❍
Won overall favourite brand at the
2015 Kasi Star Brand Awards.
❍
Won number one place as the koolest
tinned food brand in the
Sunday Times
Generation Next Awards.
FromBloukrans toBoksburg, fromSoweto toSandton, fromThabanchu toMafikeng,
fromCapeTown toChatsworth, fromKwaMashu toMakhadu,KOO isa trustedpart
ofeverySouthAfrican’skitchen cupboard.
We’rehonoured tohavebeen recognised in theSundayTimesTopBrands2015as
Overall FavouriteBrand. It’sofficial –
Only thebestwilldo
forourgreatnation.
Thank you for
voting KOO
South Africa’s
Favourite Brand
Only the best will do
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www.koo.co.za