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Tiger Brands Limited Integrated Annual Report
2014
About this report
which is used to obtain comprehensive
consumer insights into the relevant categories
and markets in which Tiger Brands operates.
The group holds meaningful minority
shareholding interests in:
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JSE-listed fishing company Oceana Group
Limited;
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Chilean-based FMCG company Empresas
Carozzí;
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Nigerian-based FMCG company UAC
Foods Limited; and
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Zimbabwean-listed FMCG company
National Foods Holdings Limited.
In recent years, the group has expanded its
footprint into the rest of the African continent,
primarily through acquisitions, as well as
through the export of its South African brands
into new markets.
Tiger Brands prides itself on being a world-class
manufacturer and marketer. The continuous
renovation and innovation of its brands and
the successful extension of these brands into
adjacent categories and new markets underpin
its success. The group’s brand strategy is
supported by extensive investment in marketing,
as well as consumer and shopper research,
Tiger Brands is the largest manufacturer of branded
food products in sub-Saharan Africa. It participates
in a broad range of categories spanning food, home
and personal care products. In South Africa, it holds
leading market shares across most of the categories
in which it operates and, over the years, has grown through the
development of its leading brands, as well as through acquisitions.
Group profile