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BUSINESS OVERVIEW
18
Tiger Brands Limited Integrated Annual Report
2014
Corporate strategy
continued
II. International
expansion
People, brand
investment and
innovation
Reignite
Top-line and
regain
market share
Optimise
efficiencies
and deliver
cost savings
I. Focus on domestic businesses
III. Investment
in people
and brands
Operating
leverage
Profitable
growth and
cash flow
Geographic
and new category
expansion