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BUSINESS OVERVIEW
14
Tiger Brands Limited Integrated Annual Report
2014
Our vision
Our mission
LEADING BRANDS
IN ALL CATEGORIES
AND GEOGRAPHIES
COMPETITIVE CONSUMER-
FOCUSED ORGANISATIONAL
HEALTH AND CULTURE
LEADING CUSTOMER
AND CHANNEL CAPABILITY
FUTURE
SUSTAINABILITY
FINANCIAL
PERFORMANCE AHEAD
OF CATEGORY NORMS
CORPORATE STRATEGY TOWARDS 2019
To be the most
admired, branded,
FMCG company
in emerging markets
1.
To deliver local volume growth that is 1% greater
than category growth
2.
To drive scale in international territories
3.
To deliver earnings growth in real terms which is 2%
greater than the South African GDP