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Tiger Brands Limited integrated annual report
2015
Strategy
Strategic choices for sustained growth
The continued growth and success of the group’s core South African
business remains central to its strategic five-year plan and supports
our ambitions to accelerate our geographic expansion.
Tiger Brands’ five-year strategic plan clearly defines the
vectors that will underpin sustainable and profitable growth
for the group. Key drivers emerging from this strategy and
critical to achieving our sustainable growth targets are
summarised below and shown graphically on page 29:
Where will profitable growth come from and why
?
In South Africa’s constrained economy, we will need to
create top-line revenue growth by:
❍❍
Stimulating markets – driving increased penetration and
consumption of our products
❍❍
Gaining or maintaining market share in existing
categories through brand building and innovation
❍❍
Expanding into new categories that align to our core
business and deliver profitable growth opportunities.
In the rest of Africa we will:
❍❍
Continue to fix, optimise and grow our established
businesses and regain the growth trajectory of our
exports business
❍❍
Seek expansion opportunities through green/brownfield
initiatives and appropriate acquisitions
In other emerging markets, we will continue to seek
expansion opportunities that build on our core competencies
and add scale to our operations.
Focus on operational
excellence,
developing a
competitive and sustainable
supply chain, and delivering
cost savings to reinvest in creating
demand.
Driving top-line growth
by building
leading brands, and expanding our
presence in selected emerging
markets and categories.
Optimising our business portfolio
and
managing targeted financial performance
for the long term – delivering earnings
growth and acceptable returns on
capital investments.
Focus on developing
leading customer
capabilities
and competitive
route-to-market channels,
delivering superior product
availability and quality.
Five-year strategy
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