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Our strategy
continued
26
Tiger Brands Limited integrated annual report
2015
The original South African favourite
Jungle Oats was launched in 1920 by the Cereal Manufacturing Company
in Moorreesburg.
The present site in Maitland was purchased in 1926 by Mr Redler and production
started from 1930.
From this modest beginning, the great industrial company Tiger Oats Limited was formed
in 1944 after a merger between Jacob Frankel (Pty) Limited and Tiger Oats Company of
South Africa.
This company would later come to be known as Tiger Brands (Pty) Limited.
GLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE JUNGLE
Jungle Oats celebrates 95 years
of good breakfasts
The Jungle range of energy-packed breakfast cereals has grown beyond the
“original favourite” in the form of different formats and flavour extensions.
The Jungle logo
According to Spoor & Fisher, a
South African law firm specialising in
intellectual property, one of the first
logos they ever registered was a
“Tiger peeping through long grass” –
around 1931.
The logo has remained largely
unchanged over the years, but has been
continually refreshed to ensure the brand
remains relevant and aligned to the
ever-changing times.
The brand’s first launch into the ready-to-
eat breakfast segment came in 1990 with
the introduction of Jungle Oatso Easy. The
range of breakfast solutions has grown
into various segments, both established
and new.
In addition, the extension of Jungle into the
confectionery countline market with Jungle
Energy Bars innovated a new market
segment and the bar became one of
South Africa’s top selling countlines.