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Tiger Brands Limited integrated annual report

2015 31

We keenly understand that expanding into the rest of Africa

will drive long-term growth but there will be salutary lessons

for us along the way. While we have recorded good

progress with our Central African operation (Cameroon) and

our Exports business in recent years, we faced some

challenges in 2015 which have now been addressed.

The underlying trading performance of Tiger Branded

Consumer Goods plc (formerly known as Dangote Flour Mills

plc (DFM)) continued to reflect a positive trend, although this

did not result in an improved bottom-line performance.

As outlined in the chairman’s report, the board of Tiger

Brands took the difficult decision to discontinue funding

TBCG with effect from mid-November 2015 and has

subsequently reached agreement with Dangote Industries

Limited to sell its interest in TBCG in return for an immediate

cash injection to sustain TBCG’s operations going forward.

The irregularities in Kenya in the 2014 financial year

unfortunately affected perceptions of the quality of

management and oversight of that business. We are

confident that the Haco board has taken appropriate

measures to strengthen controls and ensure the company’s

continued progress. From a Tiger Brands perspective, we

have increased oversight from the centre through more

regular interaction.

On the non-financial side, we have made significant

progress in strengthening the depth and breadth of skill

and experience in our group in recent years. As the group

has grown and become more complex, we have recruited

both functional and operational expertise. I am proud of the

fact that Tiger Brands enjoys the benefits of teams with

accumulated FMCG experience spanning Nigeria,

Ethiopia, the UK, Brazil and, of course, South Africa.

Collectively, our senior management teams have significant

years of FMCG experience, with clear benefits for our

group. Importantly, much of this expertise is country-specific,

a distinct and competitive advantage in establishing Tiger

Brands in new territories.

The skill of all our people is fundamental to our sustainable

growth. To ensure that we retain and attract the calibre of

people we need, we launched a far-reaching talent

management programme in the review period, supported

by performance-based rewards. We also benchmarked our

group against peers by participating in the Top Employers

survey. Commendably, Tiger Brands was certified as a top

employer because of our attractive employee offerings.

We appointed Noel Doyle as chief operating officer. His

exceptional industry knowledge and experience in both South

Africa and Nigeria provides an operational focus that frees

the chief executive officer and, by extension the board, to

concentrate more externally on the longer-term view.

What do you see as the principal challenges for

Tiger Brands in the year ahead

?

The FMCG industry is currently characterised by change,

which is happening at an unprecedented pace and on

multiple levels. Success in this fluid market will require quick

thinking, supported by accurate market intelligence, deep

experience and appropriate investment to remain ahead.

I believe Tiger Brands has the financial and non-financial

resources to meet these challenges.

I thank the leadership team and employees of Tiger Brands

for their commitment and support over the years. I also value

the guidance and support received from the board during

my tenure. I wish the group every success and am confident

it will succeed in its goal of becoming the pre-eminent

FMCG company in emerging markets.

Peter Matlare

Chief executive officer