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Tiger Brands Limited integrated annual report
2015
Our competitive advantages and market position
The power of
Essential foods
NO 1
(14th consecutive year)
Tastic
No 3: Albany
No 4: Fatti’s & Moni’s
No 6: Ace
No 9: Aunt Caroline
(despite being a regional brand)
Tinned foods
No 3: All Gold
No 5: Enterprise
No 6: Hugo’s
KOO
NO 1
In line with our strategy to have the first or second brand in our chosen categories, Tiger Brands has
built a solid portfolio of leading brands over the years.
This was amply reinforced in the 2015
Sunday Times
top brands awards. In the prestigious Grand Prix
category South Africa’s favourite brand, KOO, took first place, while Tastic was again voted as the
number one essential food brand. KOO was also voted number one in the Ask Afrika Icon Brands
Survey 2015/2016.
Our brands also featured prominently in their categories: