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Tiger Brands Limited integrated annual report
2015
Everyone has a KOO story – fond memories of getting together,
simple gatherings with delicious KOO meals, or late-night studying
with KOO beans on toast. We are celebrating 75 years of home-
grown goodness with loyal KOO fans across South Africa.
Koo is a rainbow nation brand
Like our country, KOO is a rainbow brand for a rainbow nation – reflecting our diverse flavours and tastes from Die Bloukrans
to Boksburg, Soweto to Sandton, Thaba ‘Nchu to Mafikeng, and Cape Town to Chatsworth.
Our legacy
From our humble beginnings as a “koöperasie” of farming families in 1940,
today KOO is a brand all South Africans know, love and trust. The secret to our
success – we are a business that began as a family, and a business that knows
how to put family first. KOO’s earliest labels paid homage to the land that yields
the bountiful, quality crops in every can, and made the KOO name synonymous
with excellence.
The KOO heritage and iconic brand status was recognised by consumers who
voted KOO South Africa’s number one iconic brand and the top brand in
Sunday Times
Top Brands Awards.
The new packaging design introduced in 2015 connects the brand and the
product to the land, and conveys quality and freshness.
Only the best will do
Celebrating 75 years and even
greater things to come!